Japan gradually increased its exposure to Western culture since the Meiji Restoration . It is observable that the trend became more rapid especially after the Second World War. Without exception, the influence on the culinary was one of them. When reflecting on the Japanese cuisine of today, we could see that it first took in large portion of foreign components and then evolved to the next level – meaning the “new concept”. For instance, in the school caterings for the kids, curry rice is the most popular; from online voting result, ramen ranked the most attention-grabbing. Simply many foreign-origin foods which have captured the taste bud of Japanese.


In reality, despite the popularity of curry rice or ramen, the local normally do not have them daily. However, there is a dressing commonly found on the dining table, some make it a “must-have” in every meal by dipping it on every single thing they eat. Could you imagine that it is Mayonnaise?

What is “Mayoler”?

Let’s get into the details. Some Japanese simply crazy about mayonnaise. They not only have it on salad or okonomiyaki, but also on bread and rice – beyond imagination. The start of introduction of the term “Mayoler” in Japan, referred to mayonnaise fans, was unknown.

Although, “Mayoler” is only specific to Japan, let’s not forget the fans who cannot miss mayonnaise in their daily meals can also be found throughout the world. There are foreign fans who only look for Japanese made mayonnaise and will bring many home each time they visit Japan.

Kewpie Mayonnaise – Top selling brand in Japan

When we think of these mayonnaise fans from different parts of the world, we should not ignore the efforts of “Kewpie Mayonnaise” for building up this fame.

Kewpie is the first enterprise in Japan who manufactured mayonnaise. The company was established at Nakano, Tokyo in 1919 and started its first production six years later in 1925. Today, it even has productions in USA, China and Thailand. This helps to strengthen its reputation in North America and Asia. For foreigners who are craving for “Kewpie”, “Kewpie” is always there to serve.

What is it so unique about Kewpie Mayonnaise? With your inquisitive mind, it is time to be on-site to find out the truth.

Site Visit

Kewpie has nine production sites across Japan of which five are open to the public (free admission) – Goka Plant (Ibaraki Prefecture), Fuji Yoshida Plant (Yamanashi Prefecture), Koromo Plant (Aichi Prefecture), Kobe Plant (Hyogo Prefecture) and Tosu Plant (Saga Prefecture).

A reminder to foreign visitors on some challenges of the visit – three key areas are:

  • Advance reservation
  • Guided tour is in Japanese only
  • Inaccessible by public transportation

Some puzzlings of Mayolers before they make their way to the visit: –

Are you wondering if “it is worth spending half a day to visit the site despite all the challenges” or “this once in a lifetime trip to Japan is not complete without the visit to Kewpie’s plant?

Are you a true “Mayoler”?

If you are, you should read further:

 

  

credit : kewpie.co.jp

Reservations

Up to two months in advance, starting from the first working day of the two preceding months. Meaning if you plan to visit in August, reservation can be done as early as the first working day in June. Limited space. There is a reminder for foreign visitors, group tours and those require assistance to reserve through phone call. This is to allow advance preparation and confirmation of the necessary details.

Reservation phone numbers listed in the “Plant Information” section below.

Tour Contents

  • Brief introduction
  • Video presentation
  • Factory tour
  • Tasting (eg salad)

Agenda varies from factory to factory with total visiting hour ranges from one to one and a half hour.

Plant Information

credit : kewpie.co.jp

– Goka Plant

Reservation: 0280-84-3925
(9:00~11:30 / 13:00~16:00)

Address: 1800 Kotesashi, Sashima-gun, Goka-machi, Ibaraki 

  20 minutes walk from east exit of Minami-Kurihashi Station (Tobu Nikko Line)
 20 minutes drive from Tohoku Expressway Kazo IC or Kuki IC; 10 minutes from Ken-O Expressway Goka IC. Venue is searchable via the GPS by entering the phone number: 0280-84-3111

Arrive 15 minutes before the tour

– Fuji-Yoshida Plant

Reservation: 0555-20-0103
(9:00~12:00 / 13:00~17:00)

Address: 1660-1 Araya, Fuji-Yoshida-shi, Yamanashi 

  10 minutes by taxi from Fujisan Station (Fujikyuko Line)
 15 minutes drive from Chuo Expressway Kawaguchiko IC

Arrive 10 minutes before the tour

– Koromo Plant

Reservation: 0565-34-0221
(9:00~12:00 / 13:00~16:00)

Address: 2-1 Nichinan-cho, Toyota-shi, Aichi 

  10 minutes walk from Toyotashi Station, (Meitetsu Mikawa Line)
 15 minutes drive from Tomei Expressway Toyota IC

Arrive 10 minutes before the tour

– Kobe Plant

Reservation: 078-411-6015
(9:30~12:00 / 13:00~16:00)

Address: 27-1 Fukaehama-machi, Higashinada-ku, Kobe-shi, Hyogo 

  10 minutes by taxi from JR Ashiya Station
  2 minutes from from exit of Hanshin Expressway Route 5 Fukaehama IC

Arrive 15 minutes before the tour

– Tosu Plant

Reservation: 0942-83-3120
(9:30~12:00 / 13:00~16:00)

Address: 701 Tashirohokamachi Tosu-shi, Saga 

  10 minutes by taxi from JR Tosu Station
  5 minutes drive from Kyushu Expressway Tosu IC

Arrive 10 minutes before the tour

Note

  • Please arrive in advance to complete the registration in order to allow the receptionist and other visitors to begin the tour on time.
  • No smoking allowed in the factory.
  • Please call should you decide to cancel the reservation.

LEAVE A REPLY

Please enter your comment!
Please enter your name here